August 31, 2011

Laduree Opening in New York City

The famous macaron maker from Paris opened its doors on Madison Avenue in New York yesterday to an enthusiastic crowd. The queue was out the door, but the line — about 20 people deep when I got there in the afternoon — moved along since they had several attendants to wait on each customer. It was a mellow crowd, nothing like the manic energy you would find, say, at a sample sale. Besides, this ritzy block that houses fashion names like Lanvin, Jil Sanders is hardly the place to throw elbows. A few of my fellow macaron fans were disappointed you couldn't sit down and enjoy a macaron, chocolate or sorbet, but that Ladurée is reportedly scouting other locations in NYC.

Hello, lovelies.

My loot: one of each flavor so I could "taste test" and discover my favorites.

A peek in the store and at the crowds.

Ladurée New York
864 Madison Avenue
New York, NY 10021
Hours: 9 a.m. to 6 p.m.

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